Consciousness to consumerism

 

ADVERTISERS regard tweens as an important target market for products and services. A parent can use their own basic consumer awareness to help their tweens to become more discerning of consumer trends and products around them. It becomes an opportunity for parent-tween bonding.

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When Hannah Montana does a Britney Spears - A conservative Asian perspective

WE HAVE SEEN it before. Disney child stars with squeaky-clean image gone bad. The latest Disney diva – after Britney Spears and Lindsay Lohan – to test the slippery slope is Miley Cyrus, the star of the Hannah Montana TV series. She’s a singing sensation and idol to millions of adoring adolescents. So, what do you tell your teen or tween when Ms. Montana a.k.a Miley commits foolish grown-up acts too early?

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